Leading design at early-stage startups and scaleups for over 7 years. I love building simple products for complex problems and co-creating them with others.

About

In 2007, I cut my design teeth by building page layouts for Neopets guilds and decided I wanted to do this forever. This organically progressed to Web Design & Development, before finally landing in Product Design.

Since then, I’ve worked at early-stage startups and scaleups in fintech, proptech and events. Most of the time I’ve been the first or only designer, starting from a blank page or a tangled web.

I love building things and co-creating them with others. I’m a vessel that creates structure around a mess of information to better synthesise the problem, and my core work is in untangling it all into systems everybody can easily digest. I’m happiest building 0→1 products, design systems and experiments, and I know enough front-end code to work closely with engineers.

Away from work, I’m building a cyberdeck, tending to my garden, or out on my gravel bike. I’m currently open to senior design roles and consulting projects.

What I offer

0→1 products
Taking ideas from a blank page to a shipped product: framing the problem, scoping the MVP and getting it to market.
Design systems
Building systems that scale across platforms and teams, and the handoff process that keeps design and code in sync.
Research & synthesis
Interviews, journey mapping and workshops, turned into clear problems the whole team can act on.
UI & interaction design
Detailed, considered interfaces across web, iOS, Android and payment terminals.
Prototyping & experiments
Testing ideas quickly, in Figma, Claude or code, to learn before committing.
Design & engineering
Enough front-end code to work closely with engineers and build what I design.

Experience

  • Geoshare

    2025

    Senior Product Designer · Product Owner

    Redesigned the events experience of a location-sharing app that had been built in code with no designer.

  • Zeller

    2022 – 2024

    Product Designer

    Took the product from web to native iOS and Android, led design of POS Lite across web, app and terminal, and reshaped design-to-dev handoff.

  • Kolmeo

    2019 – 2020

    Product Designer

    Designed property inspections end to end for a new property management platform, grounded in interviews with property managers.